by "The Librarian" on March 20, 2010
Imagine yourself creating more and more success in winning partnerships. Would this be of interest for you? I guess it would. I meet a lot of people who has excellent business ideas and they possess all the good qualities for succeeding, however they do not achieve the success they want so bad.
The key is winning partnerships where you create a synergy effect together with someone, or several people, making 1+1+1=10. Let us say you have a business idea within health care and you start marketing this. Nothing happens. Perhaps you need to work with a PR agency, a web designer, a newspaper, etc. to reach out to those you are looking for. Is it better to have 100% of $0 or 80% of $100,000? You and I already know the answer! Despite that, very few choose to share the profits with others. Instead of creating more success they choose to have no profit at all.
Partnerships with other people and companies will strengthen both yourself as a person and your business, if you have one, and create more success. When you shall create a winning partnership it is very important to pick the right partner. This should be someone who can do things better, cheaper or faster than you can and help you reach your goals.
Most companies that succeed have a number of partners they co-operate with, where all parties benefit from the partnership. However, many companies fail due to the resistance of sharing the profits with others. The question is; which way shall you choose?
If you choose to co-operate it is very useful to have a contract with your business partner that regulates some kind of royalty or commission to your partner, if he/she helps you succeed. This kind of partnership will attract co-operations since your business partner really believes in you succeeding, otherwise he/she would have chosen getting paid a lump sum for his/hers services. Is there a better acknowledgement that you are on the right track, without having to pay anything until you create success?
So, what can you do?
Exercise:
1. Find areas you need to have in your business but do not have the competence yourself or the time to develop or perform.
2. Find a company or person that has this competence
3. Decide only for business partners where there is a win-win situation
4. Do not postpone this. Contact the person or company already today
5. Evaluate different partners to find the one(s) that best suit you
6. Define what you bring to the table, i.e. what can you do for you partner, and present this to him/her. It can be a piece of the cake, i.e. a percent of the profit when you succeed, but it can also be other services that you can offer the other party. Do not be to humble about your own strengths.
When you have started a partnership, do not to forget to evaluate the situation before and after. Have you created more success with this partner or not? If not, try to find another partner that suits you better.
Hans Thorn has over 20 years of experience in personal development. He has helped hundreds of clients with success in areas like economy, health and relationships. Get his Personal
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by "The Librarian" on March 20, 2010
Has your business ever won an award? If the answer is no, then you are missing out on a fantastic opportunity to promote your business. It’s an opportunity that is low cost (often free), highly visible, presents the business as a leader in its field and gives the media a reason to write about it in a positive way. It can turn your business into a star overnight!
It doesn’t matter what industry you are in, there is always at least one annual awards competition. You probably know the one for your industry and you’re probably thinking the same companies win over and over again. But that’s not always because they’re the best there is, it’s because they’re amongst the few that have realised the benefits of entering award competitions; it’s often the case that so few other companies enter that you’re almost guaranteed a win.
You don’t have to have had a sensational year, produce an amazing product or been fantastic in any way shape or form. A professionally written and presented award entry submission will make all the difference. Most people don’t understand the trick to winning is making the judging process easier for the judges. Remember, the judges have to read a lot of award entries, across many different categories; they are usually volunteers and are time short. If you use language that makes your entry stand out, your chances of winning will increase dramatically.
70% Success
As a freelance copywriter, I’ve written award entries for many different companies and have helped them win in over 70% of the entries I have written. So I can tell you there are few better feelings than taking the stage to accept an award for your business; it feels great and isn’t hard to achieve.
And as I said, you’ll gain visibility. On the evening that you’re presented with your award, you’ll be surrounded by hundreds of individuals representing many of the organisations within your industry. Your competitors will see you win and so will many of your customers and potential customers. They’ll write your company’s name in the book of winners that everyone takes home, announce it on their website and may even publish it in the industry magazine they are associated with (if they are associated with one).
Media Interest
With an award under your belt, you’ll have something to talk to the media about. So set your public relations machine to action. Send your industry media a press release telling them all about the award you have won. Make sure you tell them about the award, why you won it and include a case study of the specific business activity that won the award.
It’s interesting news that’s relevant to people and businesses in your industry; the people that read their magazine, so they’re very likely to publish a story featuring your business as an award winner and may even ask you for an interview. This is great, because it means more free publicity for your business.
Win More Business
Once you’ve got one award, don’t stop there. Keep entering and you’ll keep winning. The more awards you win, the stronger the reputation for excellence you will create around your business. And that’s what you really want to win: more business.
Richard Jebb is a Freelance Writer who specialises in writing for business. Marketing literature, Public Relations, Award Entry Submissions and Website Content are just some of the business tools he can make work for you. You can contact Richard Jebb by emailing him at richard@wordsthat-work.co.uk. www.wordsthat-work.co.uk.
